Senior-led accounts
Every client relationship is owned by an experienced marketer who plans the strategy, oversees the work and remains your point of contact throughout. You will always know who is accountable for your results.
About us
The agency that would rather prevent wasted spend than explain it
The Proactive Group Limited is a full-service marketing agency based in Morley, Leeds, running accountable campaigns for businesses across the United Kingdom.
Agency overview
Who we are
We are a Leeds-based marketing agency that helps businesses grow. Our work spans strategy, paid media, search, social, content, email, web and creative — but every engagement shares one characteristic: we are brought in to move a number that matters, and we hold ourselves to that number.
The agency was founded on a simple observation: most marketing budgets leak long before anyone notices — in untracked campaigns, fatigued creative, broken landing pages and channels kept alive by habit rather than results. Our job is to find those leaks early, fix them, and redirect the money towards growth.
At a glance
- Full-service marketing agency, registered in England & Wales
- Head office in Morley, Leeds (LS27 0FD)
- Serving clients across the United Kingdom
- Eight specialist services across eight industries
- Every account led by a senior marketer
Mission, vision and values
Our mission
To make every pound of our clients' marketing budgets accountable — planned on evidence, optimised weekly and reported honestly — so growth is earned, not hoped for.
Our vision
To be the agency that businesses across Yorkshire and the wider UK trust first: known not for the shine of our pitches, but for the durability of the results we deliver.
Our values
Candour, craft, curiosity and proof. We say what we see, take pride in the work, keep testing what we think we know, and back every recommendation with data.
Our team
How your account is run
Client work at The Proactive Group is led by senior marketers, not handed to juniors after the pitch.
Specialists where it counts
Paid media, SEO, creative and development each demand deep, current expertise. Your account lead brings in the right specialist for each part of the plan, under one strategy and one point of contact.
Standards and transparency
Campaign quality, budget pacing and reporting accuracy are reviewed at director level. Your ad accounts and data remain yours, and our reports show the same numbers the platforms do.
Our philosophy
Marketing worth paying for is marketing you can measure
Agencies have a reputation problem: glossy decks, vanity metrics and monthly reports designed to be admired rather than understood. We built this agency to be the opposite of that.
Our philosophy rests on three commitments. First, strategy before spend — we never launch until the tracking, the offer and the landing experience are ready to convert. Second, be proportionate — the right plan for a twelve-person business is rarely the one designed for a national brand. Third, follow the data — when the numbers disagree with our assumptions, the numbers win.
- No campaign without conversion tracking behind it
- No budget increase without the results to justify it
- No jargon — reports written for owners, not analysts
- No lock-in — your accounts and assets always belong to you
Our story
How we got here
- The foundation
The Proactive Group was established in Leeds around a straightforward idea: marketing should be judged the way an owner judges everything else — by what it returns, not by how busy it looks.
- Performance roots
Our early work in paid search and paid social set the pattern that still defines us: rigorous tracking, weekly optimisation, and reporting a client can read in ten minutes.
- Becoming full service
As clients asked us to take on more, we added SEO, content, email, web and creative — integrated under one strategy, because channels perform better when one team plans them together.
- Today
From our office at Hawthorne Court in Morley, Leeds, we run integrated marketing for businesses across the UK — still guided by the principle we started with: act early, spend on evidence.
Responsibility
Doing business the right way
Responsibility is part of how we operate, not a page we publish. We hold ourselves to clear standards on ethics, advertising practice and data, and we expect the same of those we work with.
- Honest advertising. Campaigns we run comply with UK advertising standards — no misleading claims, no dark patterns.
- Ethics. A zero-tolerance approach to bribery and corruption, set out in our Anti-Bribery Policy.
- People. Fair treatment throughout our business and supply chain — see our Modern Slavery Statement.
- Data. Careful, lawful handling of personal information under UK GDPR — see our Data Protection Statement.
Let's talk about your growth
A first conversation costs nothing and often surfaces more than you'd expect.