Proactive by design
We spot fatigue, rising costs and missed opportunities before they show up in your invoice. Weekly optimisation is standard on every account, not an upsell.
Marketing agency · Morley, Leeds
Growth is built, not waited for.
The Proactive Group Limited is a full-service marketing agency helping UK businesses win attention, convert it into customers and measure every pound along the way — with clear reporting and no agency waffle.
0Specialist service areas
0Industries served
0Campaigns with transparent reporting
UKNationwide coverage from Leeds
Who we are
The agency that moves before the market does
Based in Morley, Leeds, The Proactive Group Limited plans, builds and runs marketing that is accountable to one thing: results you can see in your numbers.
Our name reflects our method. We don't wait for campaigns to underperform before acting — we test early, read the data daily and reallocate budget towards what is actually working. The result is marketing that compounds instead of coasting, and a partner who tells you the truth about what your money is doing.
Learn more about usWhat working with us looks like
- A senior marketer as your point of contact, not an account juggler
- Plain-English monthly reports tied to revenue, not vanity metrics
- Clear scopes, clear pricing, no lock-in surprises
- Honest advice — including which channels not to spend on
Why choose us
Grounded in Yorkshire, judged on results
Performance, not vanity
Impressions don't pay wages. We plan and report against the metrics that matter to your business — enquiries, sales, cost per acquisition and return on spend.
Independent advice
We're not tied to any platform, network or referral fee. If a channel isn't right for your business, we'll say so — even when it would have been easy money for us.
Our approach
Understand first. Launch second. Optimise relentlessly.
Marketing fails when the media plan arrives before the understanding does. We start every engagement by studying your customers, your margins and your competition — because a campaign can only be as good as the strategy underneath it.
Then we launch fast, measure everything, and let the data decide. Budgets follow performance, creative is refreshed before it fatigues, and every month you know exactly what worked, what didn't and what happens next.
- Evidence over opinion. Decisions are made on tracked data, not hunches or trends.
- Proportionate budgets. We build plans around what your margins can support, not what an award entry needs.
- Full transparency. Your accounts, your data, your dashboards — you own everything we build.
- Measured outcomes. Every engagement is anchored to targets agreed before a penny is spent.
What we do
Featured services
Eight specialist services, one accountable team.
Marketing strategy
A clear plan for who to reach, where to reach them and what it should cost.
View servicePaid media & PPC
Google, Microsoft and paid social campaigns managed for return, not reach.
View serviceSEO
Sustainable search visibility built on technical health and content people want.
View serviceSocial media
Organic and paid social that builds an audience and actually sells to it.
View serviceContent marketing
Articles, guides and assets that earn attention and pull buyers towards you.
View serviceEmail & CRM
Automated journeys and campaigns that turn your list into repeat revenue.
View serviceWeb design & landing pages
Fast, conversion-focused websites and pages that make every click count.
View serviceBrand & creative
Identity, messaging and ad creative that make you memorable and chosen.
View serviceIndustries
Sectors we understand
Marketing only works when it speaks the language of your market.
Our journey
Built campaign by campaign
- The foundation
The Proactive Group began with a simple frustration: too many businesses paying agencies for activity instead of outcomes. We set out to run marketing the way an owner would — every pound accountable.
- Performance first
Paid search and paid social became our engine room, with conversion tracking and honest reporting built into every account from day one.
- Full service
Client demand pulled us into SEO, content, email and creative — because channels perform better when one team plans them together.
- Nationwide reach
Remote collaboration let us support clients across the UK without losing the directness of working face to face.
- Today
From Hawthorne Court in Morley, Leeds, we run integrated marketing for businesses across eight industries — with the same principle we started with: act early, spend on evidence.
How we work
A clear process from first call to compounding results
Discover
A strategy session and audit of your market, competitors, website and any existing campaigns — so we start from facts.
Plan
A channel plan with budgets, targets and creative direction, agreed with you before anything goes live.
Launch
Campaigns built with full tracking from day one, so every enquiry and sale is attributed to what caused it.
Optimise
Weekly optimisation and monthly reporting in plain English — budgets flow to winners, losers get fixed or cut.
Client feedback
What clients tell us
“First agency that ever told us to spend less. They cut the wasted budget, and enquiries went up anyway.”
“The monthly report takes ten minutes to read and I understand every line of it. That alone is worth the fee.”
“They rebuilt our landing pages before touching the ad spend. The order was right, and the results showed it.”
FAQ
Frequently asked questions
What size of business do you work with?
We work with organisations of many sizes, from owner-managed SMEs to established multi-site businesses. Plans and budgets are always scaled to what is proportionate and profitable for you.
Do you only work with businesses in Leeds and Yorkshire?
No. We're based in Morley, Leeds, and much of our work is regional, but we run campaigns for clients across the United Kingdom through a mix of on-site and remote collaboration.
How are your services priced?
Most clients work with us on a fixed monthly retainer scoped around agreed deliverables, so you know the cost before we begin. Project work — such as a website build or brand refresh — is quoted as a fixed fee. There are no hidden extras and no percentage skimmed off your ad spend without your knowledge.
How quickly will we see results?
It depends on the channel. Paid campaigns generate data within days and are typically optimised into steady performance over the first two to three months. SEO and content compound more slowly, with meaningful movement usually visible from three to six months. We'll give you an honest timeline for your situation before you commit.
Do we own our ad accounts and data?
Yes, always. Ad accounts, analytics, pixels and creative are set up under your ownership. If we ever part ways, everything we built stays with you.
What happens after I contact you?
We arrange an initial call, without charge or obligation, to understand your business and goals. If we believe we can add value, we'll send a written proposal with scope, deliverables, timeline and fee.
Ready to get ahead of your competitors?
Book a free, no-obligation strategy call and find out where your biggest marketing opportunities are.
Get in touch
Visit or contact our Leeds office
- Registered officeUnit 2, Hawthorne Court, Howley Park Road, Morley, Leeds, England, LS27 0FD
- Business hoursMonday to Friday, 9:00 am – 5:30 pm
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